Websites and Developments

Smooth Developments helps you create a website that meets all of these expectations (and more).


Customers want more than just a website. They want a digital experience.

In today’s society, the customers expectations of your website are constantly changing. It seems like only yesterday you could create a basic website and that was enough. Now, with all this mobile technology around the customer expects your website to be:

  • Clean and neatly displayed on all of their screens
  • Easy to use and navigate
  • Easy to read (without having to zoom in on content)
  • Quick to load
  • Small in size (so as to not use up all of their download allowance)

With all of these expectations, your website needs to be more than just some text, a few pictures and your contact information. Its needs to be an engaging experience and it needs to work on all of the customers devices (not just their desktop computer).

This is where we come in.

Smooth Developments helps you choose the right Content Management System for your website and business needs.

Content Management Systems (CMS)

Manage your own website with a Content Management System (CMS)

Not only have the expectations of your customer’s changed, but so have the expectations of our customers (you). Our customers want to have more control of their website (and its content) without having to rely on  web developer to make these changes on their behalf. This is why Content Management Systems (CMS’s) were created – to give you control of your website. We understand that every website is different and has different requirements, so we don’t force our customers to use a specific CMS or language.

We support a number of Content Management Systems including but primary develop our websites in WordPress and Shopify (e-Commerce).

Smooth Development helps you identify ways to streamline your business processes and turn your website into more than just a marketing tool

Business Needs Analysis

Need your website to do more than just market your business?

Businesses these days are quickly recognizing that their website can be more than just another marketing tool. A lot of businesses out there already use software which is cloud-based or web-accessible to run there business, which opens up a world of opportunity to streamline (or automated) some of these day-to-day business processes. Why limit your website to a simple contact us form or a map of your location?

We perform a detailed business requirements analysis which helps identify:

  • what are your goals and how will they be measured
  • who is your target audience and what are their needs and motivators
  • what is your budget and time-frame(s) for the project
  • how beneficial will this be to your customers / business

As part of this detailed business requirements analysis, we provide a full technical specification document which can be used to gather comparable quotes from other suppliers with absolutely no obligation to complete the project with Smooth Developments.

The detailed business requirements analysis and technical specification document is a paid service, where-as the initial consultation is a FREE no obligation meeting to discuss your needs (in less detail).

Smooth Developments provide a variety of custom solution services

Custom Functionality

Looking for something a little more custom?

It’s not uncommon for businesses these days to choose an already established or an “off-the-shelf” solution for their website or web application. There are a lot of benefits to going with an ‘off-the-shelf’ solution, including:

  • they already meet most of your business requirements
  • you can see and play with the finished product and feel secure knowing that others are already using it
  • most of these solutions are continually being developed and improved

But what about the things that it can’t do? How important are these features to your customers or how beneficial is it to your business operations? A lot of the time, this is the key question you need to answer when deciding whether to go ‘off-the-shelf’ or ‘custom’. We are here to help you identify the best solution for the job.

Our custom solution services include:

Third-Party Application and Software Integration

  • CRM
    • Salesforce
  • Email Marketing
    • ExactTarget
    • Hubspot
    • MailChimp
    • Vision6
  • Accounting
    • XERO
    • MYOB
    • Freshbooks
  • Social Media
    • Facebook
    • Twitter
    • Google
  • Payment Gateway
    • eWay
    • PayPal
    • Stripe
    • Square

Custom Web Applications

  • Software-as-a-Service (SaaS)
  • Fully tailored solutions to your business requirements

Custom Database Development

  • MySQL
  • Postgres
  • Microsoft SQL
  • NoSQL
  • MongoDB
  • Microsoft Access

Smooth Developments is always there to help you find the right solution

Other Development Services

Couldn’t find what you were looking for? Send us a quick email and we might still be able to help you.

Whilst we’d love to tell you about everything we do, we didn’t want our website to be a novel, so if you are looking for something specific and didn’t see it in our services, why not fill out our contact us form or send us a quick email ( and perhaps we can help you (or at the very least put you in contact with someone who can).